Sharp Strategy.
Zero Fluff.
We turn ambition into growth.
No fluff. Just decisive marketing strategies that drives pipeline, profit, and long-term brand equity. We sharpen your positioning, clarify your value, and align every channel around growth.
From brand strategy to execution oversight, we eliminate your fragmented marketing and replace it with focused momentum.
We partner with executives, leaders, and government agencies who need a sharper approach to marketing and customer experience.
Who We Work With
GOVERNMENT
We support government agencies with strategic marketing and communications advisory that improves public engagement, stakeholder alignment, and the effectiveness of major initiatives.
EXECUTIVES
We advise senior executives on marketing strategy, positioning, and growth opportunities to align marketing with organisational priorities and measurable outcomes.
LEADERSHIP TEAMS
We work with leadership teams to clarify marketing direction, align internal stakeholders, and build marketing strategies that drive sustainable business growth.
FOUNDERS
We help founders translate their vision into a clear market position and marketing strategy that accelerates brand growth and commercial traction.
WHO WE ARE
Your Advisors
Data-driven. Human-centred. Results-focused.
Kirsty Jackson is a senior brand and marketing consultant, advising organisations on brand strategy, positioning, and go-to-market execution. She partners with leadership teams to drive commercial growth, strengthen market presence, and align marketing investment with business objectives. Kirsty works with ambitious, growth-focused organisations.
Stephanie Kennelly is a senior marketing and events consultant with over 15 years’ experience helping organisations strengthen brand presence and engage audiences. She partners with clients from strategy to execution, delivering consistent, impactful marketing and events that drive results across digital, social, and live channels.
WHAT WE DO
Services & Capabilities
The Creative Slate delivers across four integrated disciplines: strategic advisory, marketing strategy development, marketing delivery and execution oversight. Our engagements are structured to the specific needs of each client, from project-based advisory to ongoing retained relationships.
Strategy
Where growth starts: positioning, go-to-market and journey mapping built to convert.
Brand positioning and messaging
Go-to market strategy
Customer journey optimisation
Promotion & campaign planning
Delivery
The channels and content that turn strategy into pipeline.
Content marketing & thought leadership
Campaigns & promotions
Marketing funnel automation
Website optimisation
Events, webinars & conferences
Advisory
High-level guidance and advice to optimise your brand performance.
Fractional/interim marketing leadership
Brand alignment workshops
Marketing audits
Marketing function optimisation
Support Services
Specialist execution to extend your team when you need more hands.
Paid search campaign
Paid social campaign
Influencer & affiliate marketing
Graphic Design
Photography & videography
WHERE WE'VE WORKED
Sectors We've Supported
Our advisors bring hands-on experience across government, corporate, and consumer markets, providing a commercially grounded and practical foundation for the strategic advisory we now deliver to B2B and government clients.
Government & Public Sector
We understand how government works from the inside. Our advisors have held marketing and communications roles within Queensland state government departments, bringing firsthand knowledge of how policy is communicated, stakeholder engagement is structured, and how public-facing programmes are brought to market within complex approval environments. We speak the language of government, and we know what effective public sector communications looks like in practice.
TRADE & INVESTMENT
Marketing and communications delivery supporting international trade promotion, inbound investment attraction, and industry development programmes within state government.
BIOSECURITY
Communications and public engagement for biosecurity programmes, supporting risk awareness campaigns, regulatory compliance messaging, and mulit-stakeholder coordination across industry and community audiences.
PRIMARY INDUSTRIES
Communications delivery and stakeholder engagement for fisheries management and primary industries programmes, including industry consultation, community liasion and government-to-industry communications.
Corporate & Enterprise
Our corporate experience spans healthcare technology and high-growth fintech. Sectors where marketing must operate across long sales cycles, multiple decision-makers, and highly regulated environments. We've built and executed B2B marketing strategies inside organisations navigating enterprise sales, government procurement, and international market expansion.
HEALTHCARE TECH
B2B and B2G marketing strategy for healthcare technology organisations, including Tunstall Healthcare, supporting enterprise sales enablement, brand positioning, and communications across aged care, retirement living and government health procurement markets.
FINTECH & EDUCATION
Growth marketing and brand strategy for high-growth technology platforms operating in international markets, including CohortGo (now Flywire), supporting B2B and B2C positioning, partner communications, and market expansion across the international student payments sector.
BIOSECURITY
Communications and public engagement for biosecurity programmes, supporting risk awareness campaigns, regulatory compliance messaging, and mulit-stakeholder coordination across industry and community audiences.
Consumer & SME Markets
Our foundation is built in consumer and small business markets where budgets are lean, results are non-negotiable, and strategy has to be commercially sharp from day one. This gives our advisory a practical, outcome-focused edge that large organisation often find missing from traditional management consulting.
CONSUMER BRANDS
Brand strategy, campaign planning, and marketing execution for retail and direct-to-consumer organisations in crowded markets.
SME BUSINESS
Go-to-market strategy, brand development, and growth advisory for founder-led and owner-operated businesses at inflection points.
TOURISM
Destination marketing, visitor engagement, and events promotion for organisations operating in regional and national tourism markets.
HEALTH & WELLNESS
Marketing strategy, campaign delivery and audience development for health, fitness, and wellbeing organisations building trusted community brands.
Grounded in real organisational experience
Our advisors have worked inside government departments, corporate enterprises, and high-growth technology companies, not just alongside them. That insider perspective informs everything we do, from understanding how government procurement and stakeholder approval processes work, to navigating the commercial pressures and governance requirements of enterprise marketing functions. We bring this to every client engagement.
Don't just take our word for it
Sectors We've Supported
Our advisors bring hands-on experience across government, corporate, and consumer markets, providing a commercially grounded and practical foundation for the strategic advisory we now deliver to B2B and government clients.
Government & public sector
We understand how government works from the inside. Our advisors have held marketing and communications roles within Queensland state government departments — bringing firsthand knowledge of how policy is communicated, how stakeholder engagement is structured, and how public-facing programmes are brought to market within complex approval environments. We speak the language of government, and we know what effective public sector communications looks like in practice.
Corporate & enterprise
Our corporate experience spans healthcare technology and high-growth fintech — sectors where marketing must operate across long sales cycles, multiple decision-makers, and highly regulated environments. We've built and executed B2B marketing strategies inside organisations navigating enterprise sales, government procurement, and international market expansion. That experience translates directly into the strategic advisory we provide to corporate and enterprise clients today.
Consumer & SME markets
Our foundation is built in consumer and small business markets — where budgets are lean, results are non-negotiable, and strategy has to be commercially sharp from day one. This experience gives our advisory a practical, outcomes-focused edge that large organisations often find missing from traditional management consulting. We know how to make marketing work under real-world constraints, and we bring that discipline to every engagement regardless of scale.
Grounded in real organisational experience
Our advisors have worked inside government departments, corporate enterprises, and high-growth technology companies, not just alongside them. That insider perspective informs everything we do, from understanding how government procurement and stakeholder approval processes work, to navigating the commercial pressures and governance requirements of enterprise marketing functions. We bring this to every client engagement.
